I was unsure after about two episodes but as soon as I got it into my head that he's just a sleaze bag like the rest of us and constantly trying to get into birds' knickers I was hooked
Bit of a bump here but just discovered this today! 7 episodes in and it's tickled me. Although our lass is sick of it and hates Phil, and a couple of lads on Facebook saying how shite it is. I like Phil lol