Jakehead IPA

Discussion in 'SMB' started by Dave Herbal, Apr 21, 2017.

  1. Wilfy

    Wilfy Striker

    Aye but I bet there's not a massive difference to the pub buying a barrel of stella or a barrel of craft beer. Certainly not £88 a keg more.

    No, but then I'm not really bothered about overhead recovery rate.
  2. Don't get me wrong there is certainly a premium being paid.
    Wilfy likes this.
  3. Wilfy

    Wilfy Striker

    Agreed, some pubs will take the piss more if they think they can get away with it.
  4. Gullible fools more often than not.

    I always use peroni as an example. Generic premium lager. Yet carries a quid extra on other 5% lagers

    All down to marketing. Stella used to carry that same badge

    It will still. Enjoy brewed in a mega brewery in Northampton or wherever with almost identical costs to cooking lager
  5. Wilfy

    Wilfy Striker

    I think the Vedett in Fitzies carries about a £1.50 premium over Stella.
  6. PTR

    PTR Striker

    Add 80p tax, 60p for a bottle (that's how much they are in shops), and then what, 1 hour cleaning and prep, 1 hour mash, 1 hour boil & 1hour to bottle (including cleaning) - 4hours at £10 per hour labour - £40 - which is £1 per bottle (conveniently!)

    Now you're at £2.80 per bottle before marketing, shipping - say £3.50 to get it into a pub. Then they make their margin on it.
  7. Wilfy

    Wilfy Striker

    Aye but I volunteer my labour in exchange for free beer.
    Mick Dundee and PTR like this.
  8. StevenSAFC

    StevenSAFC Midfield

    I wear glasses but instantly have ttake them off as soon as Istep foot into a busy pub. Can't see either way!
  9. James

    James Striker

    Peroni is the number one fraud lager like isn't it. :) Price it high and people think it's far superior to the rest, despite the flavour being nothing out of the ordinary. Its whole marketing campaign has basically been based around that hasn't it, canny smart really.
    Epping likes this.
  10. Goes through cycles. They did it with magners.

    Loads of vodkas do it. Greygoose.. belvedere

    Yes premium but not to the extent..
  11. FIVE

    FIVE Winger

    Boddingtins £1.90 im going home drunk......keep your "neck oil"
  12. James

    James Striker

    How many pints of that does it take?!
  13. FIVE

    FIVE Winger

    Sneech likes this.
  14. In home brew it's minimal. 1 day?
  15. Mick Dundee

    Mick Dundee Striker

    Define brewing time? A 5 hour brew day, 15 days in the fermenter, 1 hour bottling, 2 weeks carbonation, then conditioning for anything between 1 week (for a super hoppy IPA or a Wheat beer) to several months (strong Belgian beers, imperial stouts etc)
  16. Dave Herbal

    Dave Herbal Striker

    Careful lads, were getting into the realms of the foodie wankers here.

    "Yes, I'll happily pay £20 for a burger just cos it comes with a dagger stuck in it"

    There seem to be certain pubs which market themselves at the craft beer lot and think that means they can take the piss. "Normal" pubs seem to sell it at normal prices.
    Pop likes this.
  17. Sidewinder2

    Sidewinder2 Winger

    It is nice, not as nice as Jaipur
  18. Vinyl Score

    Vinyl Score Midfield

    Well done, you've just worked out modern consumerism, now just explain to all the Beats wearing drones & we can stick it to The Man.

    "Craft" IPA's are the beer equivalent of 180g Remastered Vinyls (sic). "Real Ale" has always been around, it's just now marketed to Hipsters.
    Last edited: Apr 21, 2017
    Epping likes this.
  19. Fermentation time. The other aspects are the same if it's 4% or 6
  20. DrNo!

    DrNo! Winger

    Had a couple of these the other night in the Town Wall. A lovely beer to be fair. Gave me a nice buzz.

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