ITV strike La Liga TV rights deal


Better than it used to be.
Yes, they changed it to a more collective model a couple of years ago (long overdue) which has resulted in the overall rights shooting up (shock horror). The likes of Levante and Valladolid earned excess of €50m last season in TV rights money last season. That's nowt compared to the bottom clubs in the Prem, but it allows them to charge higher prices for their best talent or maintain their best players and also poach the smaller European leagues. None of that players striking or Michu to Swansea for £2m shite happens anymore.