This. Look dead smart.
I can't recall them ever doing this before?Huddersfield Town: Football Association request club's 'observations' over 2019-20 kit
"The FA has clear kit and advertising regulations for all club matchday kits. If we believe that any club has breached these rules we will look into the matter and, if required, will take the appropriate action."
This is obviously what PP wanted. A bit of publicity and then they'll roll out the kit they were going to use all along.
It's a bit repetitive though isn't it? How many times have they pulled a stunt like this?
Class. Absolutely class.
I get the point and fair play to paddy power they probably have more publicity than they would just havi g the sponsor on the shirts. But the campaign to 'SaveOurShirt' seems a but daft.