With a budget of £23m they’ll be finished by Christmas
You’d assume that whatever the budget is, their business plan says they can operate within it. Time will tell.
Plenty of big ticket advertising, which is good to see given the spiteful “boycott” campaigns amongst the usual sections of the Twitterati. Could be awkward for them to campaign for a boycott of the World Wildlife Fund.
If Andrew Doyle is the tip to be the highlight then it will not be worth watching at all. He’s just spouted more cliched stuff about cancel culture and nonsense stories about body feeding and chest feeding. It really is lowest common denominator stuff they’ve discussed so far.
Despite all the noise around it before it even launched, I genuinely hoped it wouldn’t be what many were saying it was going to be. But it clearly is going to be that. It’s beneath some of these presenters.
They haven’t actually broadcast anything substantive yet. Surely it’s too early to declare that it’s anything in particular?
Last edited: