Fundamentally



Always getting it wrong:
1. Selling Henderson and not Ginger Jack
2. Hiring DiCanio who is crackers
3. Hiring Advocaat when we had a clear run and time to get a good long term appointment
4. Not signing Borini when he'd have fit in then signing him when he didnt!
5. Replacing Pickers with Camp and Steele...
6. D i FantiI
7. Bain
8. Grayson
....meh the list of terrible decisions is endless!
The worst of all was letting Hutchison go, that was the start of the big decline imo.
 
no one reason rather a group of main contributing factors

our location does nothing for us in terms of attracting investment, top players, weather & a general feel good factor due to the general impression that the city is deprived

that said, and in no particular order;

1) mismanagement
2) financial investment (tying into...
3) ...location / area / reputation of city as above
4) abysmal return on academy in terms of players produced vs internal investment (overall resources)
5) misfortune with players (bent, hendo, migs, Pickford, alvarez, cana, alonso, m'vila)

..... im sure theres more
 
Always getting it wrong:
1. Selling Henderson and not Ginger Jack
2. Hiring DiCanio who is crackers
3. Hiring Advocaat when we had a clear run and time to get a good long term appointment
4. Not signing Borini when he'd have fit in then signing him when he didnt!
5. Replacing Pickers with Camp and Steele...
6. D i FantiI
7. Bain
8. Grayson
....meh the list of terrible decisions is endless!

I think you could add the Alvarez saga and more importantly AJ going to jail. The downward spiral seemed to start then really.
 
Because of where we were in the Premier League there was a lack of long term thinking, it was always fire fighting. We couldnt keep circling the plug hole indefinitely, now we've fallen through it we need to develop a long term plan for the club and stick to it.
 
In the last 20 odd years it’s been short termism, with all decisions being made to attempt some form of instant gratification. Parkinson’s appointment is the latest good example, ill thought out and motivated by one short term purpose only, promotion to allow for a quick sale next year.

Over the long term, there’s several factors. The decline of heavy industry and the continued economic & geographic isolation of the north east pay a large part. The prosperity of the South drives far greater investment into infrastructure and is more appealing to players and owners alike. Like it or not, the NE clubs are heavily tied into the fabric of the region and we get impacted disproportionately because of it.

Aside from hoping our politicians and councils have a good plan, the way the club could combat this is to develop a real identity. It’s been said before, but outside of the NE we dont seem to stand for anything other than failure, our illustrious past unknown. We really need to address this if we want to attract young talent.
 
Short term - ism isn't the problem.

99% of teams sack their managers at the drop of a hat so we are no different.
Our recruitment of upper management etc, managers and players has been problematic.
Short made plenty of cash available.
 
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Theres been a multitude of mistakes over the years which has resulted in the current mess, which isn’t been helped by the current ownership.

A fundamental mistake for me was not replacing Quinn with another “footballing brain”, someone who’d been involved in the game, understood it and how whilst football is now a business, it’s like no other business. Short never replaced that knowledge, and brought in people who didnt really understand the football world.

This resulted in poor off the field decisions, poor financial management and a team of yes “men”
 
Short term - ism isn't the problem.

99% of teams sack their managers at the drop of a hat so we are no different.
Our recruitment of upper management etc, managers and players has been problematic.
Short made plenty of cash available.
Short termism doesn't begin and end with the manager though.

The problem we have as a club is that the people at the top need to decide (or employ someone to decide) the future strategy, style of play etc. etc. - you then sign players to suit that style and hire managers who buy into it.

The revolving door of managers is then less of a problem because each incoming manager will fit the existing strategy and won't need to overhaul the squad each time. Constantly chopping and changing with no overarching vision is costly.
 
Poor player recruitment. However, until Summertime last year, before the takeover. We were seriously in the shit financially. We are still suffering from gross financial negligence and will still feel it for onther two years, maybe less.

We are still very much in a re-building faze. By this time next year. Non of the next starting 11 will be here. Maybe 1 or two players maximum.
 

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