Flash Gordon
Striker
1 per cent doesn't change a thing, surely if you give to charity the ideology behind it is to change what's going on?
So far it's estimated to have impacted on 2.3m children around the world.
What he's done is start a movement. There's absolutely no point in starting by suggesting everyone gives away millions. 1% is something that every footballer at every level can do and it means more people get involved. Then when you've got the audience, you look at expanding the initiative.
Mata is doing exactly what you're suggesting, he's changing how footballers interact with charity and helping to create a common fund.