Hardyman's Yugo
Striker
I agree, the people writing the cheques are bonkers. But I think it will settle down, now that the Klondike that was the early Sky deals have levelled out. I think the Chairmen just assumed money was going up every year.
If a club is getting £50m in income, they should be able to balance the books. I think that is what we are aiming for and once it is stable the club will make small profits. Bruce is part of this because he has a track record of getting bargains.
The business is in the hands of the Chairmen/owners NOT the players. The players can demand what they want, nobody has to meet their demands.
The problem is that the players are far and away the largest assets the club has and we've seen that if they don't get what they want they bugger off to another club because there's always someone who is prepared to pay (witness Rooney recently). Theres also the fact that the likes of Citeh and Chelsea have ridiculous pots of money to spend for no financial return, that is what skews the so called market
Personally I'm in favour of a salary cap in principle, but I have a feeling it's too late now as the horse has bolted already.