sonson
Striker
Maybe because our expectations are different to that of Shorts? Bruce is turning over players at a profit and re-paying his initial investment. Bruce may be a part of his exit strategy. Only serious flirtation with relegation could trigger a response. Speculative of course, but anyone watching last nights performance with any ambition to trouble the upper reaches of the league would surely be preparing his papers.
Aye, it depends entirely on why Short took over the club. If he did so to really set up a powerful legacy he has the money for us to be paying the sort of money City etc are, really have a crack at things, but all signs are that Bruce has had to sell to buy and that we have a tight wage cap. I think he's trying to see what revenue he can make from an established PL franchise, what sort of contacts and business he can do around that, and then see if the returns are worthwhile for us to be any bigger than that.
The Wickham deal and the relative sucsess of our Academy would also suggest he sees us farming decent players for a couple million a pop as being a big strength.