mickeymoor
Central Defender
Italian beer like there wine in the worst in the world, pity beautiful country and food
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Happy St George's Day Guest
Brewing under licence
- Thread starter Randy Savage
- Start date
Anyone who's drank the San Miguel brewed over here then drank the stuff imported can tell the difference immediately.
Different strength and a totally different taste.
Different strength and a totally different taste.
Charmless Man
Striker
You f***ing idiot.
Extremely odd thing to say.
That said their beer isn’t great but the wine angle is very left field.
nyron4england
Striker
different water makes a big difference, as does the ABV, which as previously said is lowered over here to get it in a lower price bracket.
They make some of the best wines in the world.
rapscallion
Winger
Anything new in Lou's, bredren?They make some of the best wines in the world.
Not sure. He'll be due a big delivery.
Some Random Guy
Striker
Mrs is from Ireland. I think it tastes alright there and is generally awful here.
rapscallion
Winger
I think Moretti's poo.
Facts. You would think there'll be a few barrels in a wagon waging it's way there.
PTR
Striker
Loads of things to consider:
1 - Water - Yes, they do analyse the original water to see what minerals are dissolved in it, and they do try their best to match them - but is it really the same?
2 - The mash - The composition of the water makes a huge difference how the malt is mashed
3 - The malt - It might be the same variety of malt, but do they source it from the same location? If not, it's not going to taste the same. And even if they do, does the journey affect it?
4 - The Hops - Same as #3
5 - The Process - Is the process the same? Same methods used, same care and attention, same holding temps, same time to condition etc
And that's before they make changes, such as targeting a new ABV for local tax laws etc.
Can you make the same beer somewhere else that tastes 99% the same - sure.
Do they? Probably not.
rapscallion
Winger
You won't have to: it's been a Heiny beer since day dot here.
Pete
Striker
The don`t move it here, they just brew pisswatta which bears the same name as the continental beers and hope nobody notices. Why they don`t just brew decent lager in this country I'll never know...
mickeymoor
Central Defender
Just my opinion based on my visits there the beer very gassy little choice in most establishments, the wine not the expensive type is drinkable, not the best prefer French, Spanish and new world wines at the average price range. All wine producing country produce good wine Italy included, only drink it with a meal on a night only ever been to north and central Italy so can't comment on the southern regions
You f***ing idiot.
From a quote by the MD of Asahi UK:
How do you make people aware of your premium beer brands?
“‘World Beer’ is an industry term that has traditionally been used to describe higher-end beers, typically imported from the continent and beyond. The emergence of UK Craft at the top end of the market and continental flavoured lagers has diluted the term ‘world’.
A premium is happily paid so long as the ‘worth-more’ credentials of a brand are clear to the consumer - great tasting beer, combined with authentic heritage and genuine provenance.
“The term ‘Super Premium’ unites such brands - heritage beers, craft and genuine imports. Created in 1963 as a symbol of quality, style and distinction, Peroni Nastro Azzurro still carries the same Italian passion, creativity and excellence. Every bottle and keg of Peroni Nastro Azzurro is brewed in Italy using the same ingredients now as they were then.
How do you make people aware of your premium beer brands?
“‘World Beer’ is an industry term that has traditionally been used to describe higher-end beers, typically imported from the continent and beyond. The emergence of UK Craft at the top end of the market and continental flavoured lagers has diluted the term ‘world’.
A premium is happily paid so long as the ‘worth-more’ credentials of a brand are clear to the consumer - great tasting beer, combined with authentic heritage and genuine provenance.
“The term ‘Super Premium’ unites such brands - heritage beers, craft and genuine imports. Created in 1963 as a symbol of quality, style and distinction, Peroni Nastro Azzurro still carries the same Italian passion, creativity and excellence. Every bottle and keg of Peroni Nastro Azzurro is brewed in Italy using the same ingredients now as they were then.
mickeymoor
Central Defender
Nastro Azzurro is the gaseous, tasteless never thought they could be a worse beer than Moretti
You appear to be a WUM, Mickey.
mickeymoor
Central Defender
Don't tend to take things to heart love Italy, tend to drink less on holiday there so that a bonus look forward to my beer whenIi come home
