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Amazon Prime Day deals 'not what they seem'
Shoppers thinking of taking part in internet giant Amazon's Prime Day are being warned that not all the items on sale could be the bargains they seem.
Consumer group Which? said that the goods are often cheaper at other times of the year.
However Amazon said its website was transparent, and consumers could compare price changes over time
However, Which? warned that some goods could be bought more cheaply outside the promotion period.
"Although these time-limited sales events can offer great discounts, not all offers will be as good as they seem," said Adam French, Which? consumer rights editor.
"It can be easy to get swept along by the hype and excitement on the day, so we recommend preparing in advance and researching what you want to buy, to make sure you can tell the difference between a good deal and a dud on Amazon Prime Day."
Amazon Prime Day deals 'not what they seem'
Shoppers thinking of taking part in internet giant Amazon's Prime Day are being warned that not all the items on sale could be the bargains they seem.
Consumer group Which? said that the goods are often cheaper at other times of the year.
However Amazon said its website was transparent, and consumers could compare price changes over time
However, Which? warned that some goods could be bought more cheaply outside the promotion period.
"Although these time-limited sales events can offer great discounts, not all offers will be as good as they seem," said Adam French, Which? consumer rights editor.
"It can be easy to get swept along by the hype and excitement on the day, so we recommend preparing in advance and researching what you want to buy, to make sure you can tell the difference between a good deal and a dud on Amazon Prime Day."