£10 tickets


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It's a vicious circle really. Season ticket sales are now down to around 25,000 meaning that there are 23,000 seats going spare for every game. They keep putting these offers on in the hope of trying to fill as many of them as possible but by doing so are making the season ticket an even less attractive purchase so no doubt season ticket sales will fall again next summer.

What they should have done, and this is one of the reasons I am against moving the away fans, is to close off the Upper bowl of the stadium entirely and concentrate on filling up the Lower bowl because lets face it, there's only going to be 2 or 3 games this season where the seats in the Upper bowl would be required. You get a sense of a fuller stadium, the fans are more packed in together which makes for a better atmosphere and we would have more fans behind the goals.

Is that true? I thought ST sales had been fairly consistent around the 28k mark for the last few years but its match day sales which are slow.

On your other point, the Premier Concourse has some of the best seats in the ground and all the executives and such go up there so you couldn't close off all of the upper bowl. By moving the away fans, they're effectively closing off the NWU and NSU who should hopefully relocate to the lower bowl. On the subject, I've always felt that they should discount the shitter seats on a match-by-match basis, like the first 10 rows of the North Stand. Fair enough, they end up paying less than ST holders but the view is poorer.
 
I'd agree that maybe having a ST should get you a little bit more. Maybe SAFCTV, I imagine it's mainly exiles who use that service. Or maybe they should do a few more talk ins in the BCB for ST holders
 
It's a vicious circle really. Season ticket sales are now down to around 25,000 meaning that there are 23,000 seats going spare for every game. They keep putting these offers on in the hope of trying to fill as many of them as possible but by doing so are making the season ticket an even less attractive purchase so no doubt season ticket sales will fall again next summer.

What they should have done, and this is one of the reasons I am against moving the away fans, is to close off the Upper bowl of the stadium entirely and concentrate on filling up the Lower bowl because lets face it, there's only going to be 2 or 3 games this season where the seats in the Upper bowl would be required. You get a sense of a fuller stadium, the fans are more packed in together which makes for a better atmosphere and we would have more fans behind the goals.

Great common sense post that one.
 
Is that true? I thought ST sales had been fairly consistent around the 28k mark for the last few years but its match day sales which are slow.

On your other point, the Premier Concourse has some of the best seats in the ground and all the executives and such go up there so you couldn't close off all of the upper bowl. By moving the away fans, they're effectively closing off the NWU and NSU who should hopefully relocate to the lower bowl. On the subject, I've always felt that they should discount the shitter seats on a match-by-match basis, like the first 10 rows of the North Stand. Fair enough, they end up paying less than ST holders but the view is poorer.

We actually sold over 29,500 last season if you include the half season tickets in the total. This season we've sold just over 25,000 and with all the ticket offers going you would have to be a mug to fork out £275 for an 11 game season ticket for this season so I can't see us shifting many more than that.
 
It's a vicious circle really. Season ticket sales are now down to around 25,000 meaning that there are 23,000 seats going spare for every game. They keep putting these offers on in the hope of trying to fill as many of them as possible but by doing so are making the season ticket an even less attractive purchase so no doubt season ticket sales will fall again next summer.

What they should have done, and this is one of the reasons I am against moving the away fans, is to close off the Upper bowl of the stadium entirely and concentrate on filling up the Lower bowl because lets face it, there's only going to be 2 or 3 games this season where the seats in the Upper bowl would be required. You get a sense of a fuller stadium, the fans are more packed in together which makes for a better atmosphere and we would have more fans behind the goals.

Instead of planning for failure and considering the current economic climate and that ticket money is a small proportion of our income I would be minded to reduce tickets to £10 - £15 and fill the stadium. It will encourage people to go, improve the atmosphere and the club would earn more through programme sales, merchandising etc. When the economy improves and the demand is there we raise prices. Maybe simplistic but whatever we are doing now is not working.
 
Instead of planning for failure and considering the current economic climate and that ticket money is a small proportion of our income I would be minded to reduce tickets to £10 - £15 and fill the stadium. It will encourage people to go, improve the atmosphere and the club would earn more through programme sales, merchandising etc. When the economy improves and the demand is there we raise prices. Maybe simplistic but whatever we are doing now is not working.

Generally speaking our normal matchday prices are amongst the cheapest in the league. What's the walk up price for tomorrow, £25 or thereabouts? Wouldn't have thought there would be many Premier League clubs where you could get in for as little as that. We did 3 or 4 two tickets for £20 games last season and I think only the Liverpool match out of those attracted more than 40,000 and there's a good chance it probably would have done anyway. It's not all about price. At home v the Mags was a Cat A match, no ticket offers on, during holiday season and it sold out. People will find the money to come and watch us if they really want to.

Giving away tickets for £10 or less certainly isn't the answer and certainly won't be helping us when this financial fair play kicks in because as it stands we'll stand to make less than £15m from gate receipts this season, whilst not wanting to mention them up the road they'll probably be looking at gate takings of around £35m so our nearest rivals instantly have a £20m head start on us for a kick off.

We need to be competitive. The team needs to start winning at home. If we go on a bit of a run now, which I think we will with the games we've got coming up, that will draw the punters back in. These daft ticket offers might get people in for a one off game but those people won't want to know when the club are suddenly asking them for £25+ for a ticket when they're used to getting in for a tenner or less.

People are falling into the trap of thinking our crowds are poor. They're far from it, it's just the stadium is too big for our fanbase and should never have been extended from its origional size.
 
as long as they've signed up with a couple of bookies (£20 a pop?), worked for Nissan(or know someone who does) and can be bothered to go down to the ticket office to get the ticket (unless they chance pay on the gate and get a seat at the very front and get wet)

Exactly, people are talking utter shite and choosing to ignore facts.

Discounted tickets happen, but to take advantage of all offers would require a massive effort.

PP accounts ones require account holder to turn up to the ticket office (was on day of the game for one of them), massive chew on if you are getting someone to sign up for you each game.

Could people be bothered (or would they be able) to do this each week or hassle mates to go down to the ticket office for them for cheap tickets? Ok if you live in Sunderland but thousands live in Durham etc and it is a decent journey to Sunderland (tricky for most as they will work).

that's what we are saying, the first 8 home games has worked out much cheaper buying match by match

It hasn't as it isn't possible to get £10.00 PP tickets each time as mentioned earlier.

I'd love to see some of the people moaning put the effort in to getting tickets on a match by match basis on the cheap.

My girlfriend has been to Newcastle, Chelsea, man utd away, and is going to the city one and is actually up on money by winning the bets she placed to get the tickets, whereas I've had a season ticket for years and get no benefits bar saving £3 a game for reserve games.

I think there needs to be more incentive to get a season ticket for new comers as its easier and cheaper to pick and chose what games you want to go to.

But there should be a bigger rewards for long term season ticket holders

I would suggest you take up gambling then, put some bets on and going to the match will work out cheaper. I can't see any downside to this plan at all.

The only 2 games that there haven't been ticket offer for this season to my knowledge were against the mags and against Stoke. Less than 32,000 home fans turned up against Stoke and every game since has had a variety of ticket offers on. I understand that they want to try and get the crowd figure up to that 40k mark but the club also need to understand that season ticket holders should always be given the best deals, and if they feel like they are being ripped off, a percentage of them won't renew.

Our ST sales are at the lowest they've been for a few years now, despite us finishing last season in our highest position for a long time, and will continue to drop because we know we aren't getting value for money compared to walk up fans.

As mentioned, PP only have very few tickets on offer (Villa was 75 pairs I read on here). Hardly a deal for everyone to take advantage of was it?

PP give safc something in exchange for these tickets. This is how our partnership will work, we aren't just giving our tickets to them.
 
Exactly, people are talking utter shite and choosing to ignore facts.

Discounted tickets happen, but to take advantage of all offers would require a massive effort.

PP accounts ones require account holder to turn up to the ticket office (was on day of the game for one of them), massive chew on if you are getting someone to sign up for you each game.

Could people be bothered (or would they be able) to do this each week or hassle mates to go down to the ticket office for them for cheap tickets? Ok if you live in Sunderland but thousands live in Durham etc and it is a decent journey to Sunderland (tricky for most as they will work).



It hasn't as it isn't possible to get £10.00 PP tickets each time as mentioned earlier.

I'd love to see some of the people moaning put the effort in to getting tickets on a match by match basis on the cheap.



I would suggest you take up gambling then, put some bets on and going to the match will work out cheaper. I can't see any downside to this plan at all.



As mentioned, PP only have very few tickets on offer (Villa was 75 pairs I read on here). Hardly a deal for everyone to take advantage of was it?

PP give safc something in exchange for these tickets. This is how our partnership will work, we aren't just giving our tickets to them.
I be honest mate, my mate who works at Sunderland Uni has had batches
Of tickets dropped off for about 3/4 games this year. South Tyneside college is another place where tickets are available. That along with 2 for £20 which has happened a couple of times plus the pp offers makes it rather easy to get cheap tickets.

At the end of the day us as ST holders who cough up well in advance, should never be concerned about not getting the best value for money.
 
Generally speaking our normal matchday prices are amongst the cheapest in the league. What's the walk up price for tomorrow, £25 or thereabouts? Wouldn't have thought there would be many Premier League clubs where you could get in for as little as that. We did 3 or 4 two tickets for £20 games last season and I think only the Liverpool match out of those attracted more than 40,000 and there's a good chance it probably would have done anyway. It's not all about price. At home v the Mags was a Cat A match, no ticket offers on, during holiday season and it sold out. People will find the money to come and watch us if they really want to.

Giving away tickets for £10 or less certainly isn't the answer and certainly won't be helping us when this financial fair play kicks in because as it stands we'll stand to make less than £15m from gate receipts this season, whilst not wanting to mention them up the road they'll probably be looking at gate takings of around £35m so our nearest rivals instantly have a £20m head start on us for a kick off.

We need to be competitive. The team needs to start winning at home. If we go on a bit of a run now, which I think we will with the games we've got coming up, that will draw the punters back in. These daft ticket offers might get people in for a one off game but those people won't want to know when the club are suddenly asking them for £25+ for a ticket when they're used to getting in for a tenner or less.

People are falling into the trap of thinking our crowds are poor. They're far from it, it's just the stadium is too big for our fanbase and should never have been extended from its origional size.

I agree with a lot of that, particularly the bit in bold.

Clearly for certain games such as newcastle, manyoo, liverpool and boxing day fans will pay up.

For the less attractive opposition, such as fulham, wigan, a lot of fans simlpay aren;t arsed so even cheap tickets won't get them in.

A team playing exciting football and winning regularly, and a great match day atmosphere? That just might.

The only 2 games that there haven't been ticket offer for this season to my knowledge were against the mags and against Stoke. Less than 32,000 home fans turned up against Stoke and every game since has had a variety of ticket offers on. I understand that they want to try and get the crowd figure up to that 40k mark but the club also need to understand that season ticket holders should always be given the best deals, and if they feel like they are being ripped off, a percentage of them won't renew.

Our ST sales are at the lowest they've been for a few years now, despite us finishing last season in our highest position for a long time, and will continue to drop because we know we aren't getting value for money compared to walk up fans.

I don't agree.

Its down to the dis-satisfaction with the quality of football on offer, the economic situation, a general dis-satisfaction with football in general and, although some won't agree or like it, the (un)popularity of Steve Bruce.
 
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