Review of Our Finances (Swiss Ramble)

[The Situation]

Largely from 2024/2025.

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Mick Martin would love this

 

[Fact Hunt]

That’s too old to be relevant anymore.

 

[The Situation]

That’s too old to be relevant anymore.

We're always working a year behind when it comes to this, to be honest.

 

[Nedved]

not only did they finish in a mightily impressive seventh place, equalling their best ever result in England’s top flight,

I like Swiss Ramble so not gonna stop reading after paragraph one, but come on mate...

 

[Barry Quizshow]

Mick Martin would love this

It might even tempt Jim Branning back onto X

 

[Far Tibetan Mountain]

So I have seen it written that, as we are in that Europe, we're only allowed to spend 7% of our turnover on our squad, whereas in the Premier Leahue, you can spend up to 85% of your turnover.

Might we have fucked out league campaign by qualifying for Europe in that case? Or will 70% of our increased turnover from a run in Europe be more than 85%of our turnover for a Premier League season?

 

[Nathan Gunn]

So I have seen it written that, as we are in that Europe, we're only allowed to spend 7% of our turnover on our squad, whereas in the Premier Leahue, you can spend up to 85% of your turnover.

Might we have fucked out league campaign by qualifying for Europe in that case? Or will 70% of our increased turnover from a run in Europe be more than 85%of our turnover for a Premier League season?

That's us knackered then

 

[Far Tibetan Mountain]

That's us knackered then

70%

 

[BoshItLikeBardo]

So I have seen it written that, as we are in that Europe, we're only allowed to spend 7% of our turnover on our squad, whereas in the Premier Leahue, you can spend up to 85% of your turnover.

Might we have fucked out league campaign by qualifying for Europe in that case? Or will 70% of our increased turnover from a run in Europe be more than 85%of our turnover for a Premier League season?

Difficult to know. Europa prize money doesn’t look amazing, but we’ll have extra sponsorship revenue coming in. Should even itself out really, and it’s a necessary step for the club to keep growing.

 

[Vore]

Difficult to know. Europa prize money doesn’t look amazing, but we’ll have extra sponsorship revenue coming in. Should even itself out really, and it’s a necessary step for the club to keep growing.

Going to be making millions on pink Elvis tops, and the weird US mini-tourney in preseason, too.

 

[zero_hour]

There is a glaring error in the second para, pretty sure our highest ever league position in the top flight was 1st given we've won it numerous times...

 

[Hot Since 82]

6 times champions and runners up a few times, deleted from history just like that.

 

[Boz33]

So I have seen it written that, as we are in that Europe, we're only allowed to spend 7% of our turnover on our squad, whereas in the Premier Leahue, you can spend up to 85% of your turnover.

Might we have fucked out league campaign by qualifying for Europe in that case? Or will 70% of our increased turnover from a run in Europe be more than 85%of our turnover for a Premier League season?

....or maybe we've planned already not to spend more than 70% of revenue.
At the beginning of this season id imagine they'd done their sums on the basis of finishing 17th, the extra revenue from finishing 7th from 17th is another 30 odd million, then there's the extra revenue from the europa and TV money for that as well so doubt we are any worse off at all

 

[Far Tibetan Mountain]

....or maybe we've planned already not to spend more than 70% of revenue.
At the beginning of this season id imagine they'd done their sums on the basis of finishing 17th, the extra revenue from finishing 7th from 17th is another 30 odd million, then there's the extra revenue from the europa and TV money for that as well so doubt we are any worse off at all

Yeah, maybe. I don't know. Reads like you don't either. I was hoping someone might be able to give some insight. The club does seem well run though so I'd imagine they-re able to navigate this.

 

[ftm1975]

There is a glaring error in the second para, pretty sure our highest ever league position in the top flight was 1st given we've won it numerous

Football didnt exist before the premier league everyone knows that

 

[hellosafc]

There is a glaring error in the second para, pretty sure our highest ever league position in the top flight was 1st given we've won it numerous times...

Stopped reading after that bit. Bloke must think footy was invented in 1992.

 

[123SunTan]

It's got to be trying for a big boost in global commercial revenue, perhaps in collaboration with Netflix?

 

[Boz33]

Yeah, maybe. I don't know. Reads like you don't either. I was hoping someone might be able to give some insight.

I know enough that none of us expected to be so high in the table and with that comes the massive uplift in revenue.

Depending on what we do with sponsorships this summer it may well be even rosier, and European football is well worth the lesser % to spend, the vast majority of us have never seen sunderland in Europe never mind thinking we have a good chance to advance pretty far in the comp

 

[summaz]

I doubt we'd have maxed out our 85% cap anyway, really don't think that 15% will make that much of a difference

 

[joop]

What surprises me in the finance report is that retail and merchandise reduced from £3M in 2024 to £1.2M in 2025. This was the first season of the Hummel deal wasn’t it? Thought we sold a record number of strips.