Not renewing?

[The Great Soprendo]

Just interested to gauge specifically if many people have decided not to renew their season ticket for next year due to the price rises? Or if there is a price point where you would say enough is enough?

Obviously other personal circumstances can influence a decision to renew (income/health/moving away), but it would be interesting to discuss specifically around the pricing.

Personally speaking, as long as I'm working and it remains affordable I expect I'll continue to renew but would probably draw the line eventually if they continue compounding far-above-inflation increases year after year (this year mine has gone from £460 to £590, an increase of 28%), and I'm sure many of our ST holders will be even less tolerant of continuous price rises.

 

[Smiler]

I keep telling myself they can piss off when I see the price hikes pretty much every year but then end up renewing

 

[im not roland rat]

I’ll continue to renew regardless of the cost even though I can get to less and less games (working away more) due to the resale credit being applied to the direct debit renewal which the club seemed to have changed stance on but not communicated. It’s great that they've done this. Seems odd they’ve not communicated it though. It’s a massive plus point for me.

 

[DonaldDownTheWing]

I’ll renew as long as I can afford it. There wouldn’t be an arbitrary number I’d say was too much. I’d be annoyed that it had gone up and up, but having a ST is just part of my life.

 

[HitchBerg]

I haven't bee since the end of the Moyes season, used to be in the West Stand near the front, how much is a season ticket there for next season ?

 

[The Great Soprendo]

I keep telling myself they can piss off when I see the price hikes pretty much every year but then end up renewing

Me too, but if they continue price rises at the same pace as this time (+28%), mine will be:

25/26 £460
26/27 £590
27/28 £755
28/29 £967
29/30 £1237
30/31 £1584

For the cheapest adult category

 

[twang]

Fkn rights I’m renewing …. HWTL ️

 

[Chewit]

I’ll continue to renew regardless of the cost even though I can get to less and less games (working away more) due to the resale credit being applied to the direct debit renewal which the club seemed to have changed stance on but not communicated. It’s great that they've done this. Seems odd they’ve not communicated it though. It’s a massive plus point for me.

I agree, but I put in on my credit card to get the credits for my 3 tickets only to find I could have DD installments.
Its put enormous short term pressure on me at same time as paying tax bills.
Why on earth they did not communicate it as it contradicts previous statements is beyond me.
They still have some way to go before the executive covers ALL the angles on any particular subject

 

[chriswallace85]

Less than £35 a game isn't that bad really.

It's a fifth the price of a top tier gig ticket these days.

 

[RichD]

I've renewed, We are having one of the best season as a club for donkey's years....

 

[The Great Soprendo]

Less than £35 a game isn't that bad really.

It's a fifth the price of a top tier gig ticket these days.

Maybe so but it's a bit different to a one-off activity when you commit to 19 (or more) events.

 

[mackem1989]

I paid £551 and the h Bairns around £100 m
It was less that I thought the rise would be.

It’s affordable for me and il continue to pay for the season tickets the direct debit scheme helps a lot like.

We will all eventually be priced out of premier league football just the way the games going but for now I’m enjoying it and hope we continue to be affordable.

 

[chriswallace85]

Maybe so but it's a bit different to a one-off activity when you commit to 19 (or more) events.

IF Sunderland's playing I'm not interested in doing owt else.

 

[Its Him Again]

If we are in the top flight most will renew year on year .

If we get relegated at least 10k will not renew if high prices imho

 

[Safc_Number10]

I haven't decided yet, and havent even looked at renewal price.

 

[bomber]

The cheapest seat on the upcoming Mogg unbuttoned tour is £37 rising to £100 at some venues.Btw that's JRM not uncle Tony.

 

[Inside Forward]

Less than £35 a game isn't that bad really.

It's a fifth the price of a top tier gig ticket these days.

For years and years we had tickets that were too cheap. We used to get less income from a match day than clubs with less than half of our attendance. In the days of PSR and FFP the club is quite rightly trying to drive up revenues as much as possible.

 

[Pseudonym Number 1]

Less than £35 a game isn't that bad really.

It's a fifth the price of a top tier gig ticket these days.

It's not that bad that I've had my car stolen it's better than being burgled.

 

[The Great Soprendo]

For years and years we had tickets that were too cheap. We used to get less income from a match day than clubs with less than half of our attendance. In the days of PSR and FFP the club is quite rightly trying to drive up revenues as much as possible.

And I get this, of course. But the question is how much is too much?

 

[Unlucky Black Cat]

I’ll continue to renew regardless of the cost even though I can get to less and less games (working away more) due to the resale credit being applied to the direct debit renewal which the club seemed to have changed stance on but not communicated. It’s great that they've done this. Seems odd they’ve not communicated it though. It’s a massive plus point for me.

What's changed with the resale credit?