Craft Beer

Lovely couple who have it, he's a MLF, and the selection of beer looks as though it will be much bigger. Walk ins only however and the beer garden is uncovered but I assume you know that?

Anyway, hope you enjoy it and have a good birthday.
Thanks IL just be popping in to shop for a few to take away I see they have over 150 apparently
I’ve been through for take outs a few times, but waiting till I can sit inside before going through for a pint.

i see bierhaus in the town is doing beers outside on a weekend now. I can see that place turning into a full on bar like.
Where's that
 


That’s essentially the market they’re after now. Here’s the full post ->

—————-
BrewDog Today

What we have achieved so far as a team is pretty crazy and everything we have done is all down to the hard work and ingenuity of our amazingly passionate people. As a small Scottish start-up we built an incredible business and community:

  • · BrewDog is the world’s leading craft brewer.
  • · BrewDog is the world’s most valuable independent beer brand.
  • · Punk IPA is the world’s best-selling IPA.
  • · BrewDog is the world’s largest craft beer bar operator.
  • · BrewDog is the world’s largest crowdfunded business.
  • · BrewDog is the fastest growing brewery in America.
On the surface it may look like we have achieved our objectives, but the reality is that we are just getting started. What we have built so far gives us an amazing opportunity to redefine beer and redefine business on an almost unimaginable scale.

And now is the time for us to do just that as we look to take BrewDog to the next level.



The Companies That Change The World, Evolve

You simply cannot change the world from the fringes and there is no way to change the world without scale.

Tesla, the world’s most valuable car manufacturer, started on the periphery. They started by building a very high-performance sports car but their long-term plan was to build a wide range of brilliant vehicles including affordably priced family cars. They entered the high end of the market and moved towards premium mainstream with scale. This was all part of a very deliberate strategy that resulted in them changing the auto industry forever and for the better.

Amazon, the world’s most valuable company, started off only selling books online but Jeff Bezos’ strategic vision was always to build the ‘Everything Store’. Bezos knew Amazon had to successfully establish itself in one category to be able to get the foothold they needed to build from. They now sell everything from cloud computing services to and even manufacture their own home devices. Hello Alexa.

Had people insisted Tesla stick to expensive sports cars, Amazon stick to books or Apple stick to computers for hobbyists our world would look very different today.



The Global Beer Market Is Long Overdue Disruption

Given the level of innovation we have seen in other industries over the last decade, it is staggering how little innovation, premiumisation or disruption we have seen in beer at the global level.

It is startling, but if we look at the world’s top 10 leading beer brands they were all founded over 100 years ago. For example; Budweiser (1875), Guinness (1759), Heineken (1864) and Miller (1855).

There has been no premium global beer brand successfully launched in the last 100 years.

Our mission simply has to be to change that.

Next Generation Dog

Over the next 10 years, we want to build the world’s leading beer brand. For context, we are currently 19th on the global list.

We do this by making great beer, that is great for the planet, for us all.

We have to elevate the status of beer in as many people’s lives as possible. To put the flavour, the taste, and the craftsmanship back into everyone’s beer glasses. We cannot change the world from the fringes.

This has to be about great beer for everyone as we look to carve out a whole new space in the global beer market: the progressive mainstream. Those who are relentless in their pursuit of better: better beer, better business and better sustainability.



Our roots will always be in hardcore craft beers and we will continue to make as many barrel-aged, spontaneously fermented, small batch and amplified beers just as we always have. However, as we grow the core of what we do simply has to be aligned with the objective of elevating the status of beer in as many people’s lives as we can.

This is not about winning in craft, this is about outselling Heineken.

By getting this right, we can change the world for the better.

Some Cornerstone Beliefs

Our world is changing all around us faster than mega corporations can react to these changes:

  1. C-19 is going to accelerate change globally.
The aftermath of C-19 is going to be a brave new world. The impact of the pandemic is going to accelerate the pace of change. People are changing to brands with purpose, with solid sustainability credentials, with quality at their core and who genuinely care. B Corp is the future of business.



  1. IPA will continue to grow.
IPA has seen phenomenal growth over the last 2 decades and this will continue. As the world’s best-selling IPA Punk IPA can be a catalyst for IPA becoming an ever-increasing sector in the global beer market.

  1. Premium lager will be where this fight is won and lost.
Premium lager still dominates the global beer market and even with IPA gradually taking more share, the vast majority of global beer drinkers continue to chose lager. For us to become the world’s most valuable beer brand we have to use Lost Lager to take the fight to big beer.

  1. DTC will grow in importance
By selling beer direct to the customer we can better control the quality, the experience and further build our community. We should over-invest globally in ensuring we leverage our brand strength digitally and that we lead the way in E-commerce for beer.

  1. Sustainability will be everything
As our world wakes up to the existential climate crisis we are facing sustainability will inevitably become more central to all of our lives. Consumers are going to increasingly use a brands sustainability credentials to govern how they spend their money. In 5 years time the leading brand in any category will be the most sustainable.

Hold Fast

We are flying the flag for independence, for better beer, for better business and for protecting our planet in an industry dominated by out-dated behemoths.

As a team, a community and a collective we can redefine beer on a global level and elevate business whilst setting a new standard in sustainability.

Our growth gives us the opportunity to amplify the impact we can have. Every single can that we sell has a positive impact in our world.

This is our time. This is our opportunity to change the world of beer and the world of busines forever.

James

The bit in bold really stood out to me. I won’t be buying any more brewdog stuff after reading that.
 
I’ve been through for take outs a few times, but waiting till I can sit inside before going through for a pint.

i see bierhaus in the town is doing beers outside on a weekend now. I can see that place turning into a full on bar like.
Keep forgetting that’s there. I’m rarely in the town. I’d probably go to the Little Shop to buy beer, can’t see myself ever there to drink. Saying that, they’ve got Extra Brownie Points in which I wanted to try again & it’s not on the Brew York website & I wanted to try that Choca Blocka which I haven’t seen anywhere I’ve been yet. Might be worth a nip in.
 
Keep forgetting that’s there. I’m rarely in the town. I’d probably go to the Little Shop to buy beer, can’t see myself ever there to drink. Saying that, they’ve got Extra Brownie Points in which I wanted to try again & it’s not on the Brew York website & I wanted to try that Choca Blocka which I haven’t seen anywhere I’ve been yet. Might be worth a nip in.
We’ve got Chocka Blocka, still never tried a Play beer but ordered that one cos it sounds tremendous.
 
The bit in bold really stood out to me. I won’t be buying any more brewdog stuff after reading that.
Why does that in particular bother you? This has been their goal for years and years now, growth is all they've been bothered about. I was reading yesterday that by knocking their Punk IPA down to 5.4 from 5.6 percent will save them nearly £12k a day in duty. Some going that.
 
Why does that in particular bother you? This has been their goal for years and years now, growth is all they've been bothered about. I was reading yesterday that by knocking their Punk IPA down to 5.4 from 5.6 percent will save them nearly £12k a day in duty. Some going that.

Jars a bit with their responsible planting trees corporate citizen message that doesn't it?

12k a day that could be used for the greater good :)
 
Jesus fuck :lol:

Want some of that but I’m not in the North East.
It's brewed in Coxhoe mate. at S43 Brewery :lol: it's also class.
You can probably get hold of it in one of the region's independent bottle shops - s43 produce small batches, so you might have just missed this one

edit: reread your message. have a look on few of the smaller online retailers. I know Hopknocker now ships nationally, and he gets s43 in pretty much the day they're released
 
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It's brewed in Coxhoe mate. at S43 Brewery :lol: it's also class.
You can probably get hold of it in one of the region's independent bottle shops - s43 produce small batches, so you might have just missed this one

I know, I’m a big fan of theirs.

I have seen their cans in the fridge of one pub down here. Unfortunately said pub doesn’t have an outside area so isn’t open. Not even for takeaway.
 
It's brewed in Coxhoe mate. at S43 Brewery :lol: it's also class.
You can probably get hold of it in one of the region's independent bottle shops - s43 produce small batches, so you might have just missed this one

edit: reread your message. have a look on few of the smaller online retailers. I know Hopknocker now ships nationally, and he gets s43 in pretty much the day they're released

It's available from the S43 website. They ship nationally.
 
Jars a bit with their responsible planting trees corporate citizen message that doesn't it?

12k a day that could be used for the greater good :)
In cynical as they come, but that all screams greenwashing to me. I've not looked into it at all though, just gut feeling. It has been as clear as day for donkeys now that they're aiming to eventually compete with Heineken, AB InBev etc.

Anyway, back to craft. Had a bottle of Kernel Pale Ale at the weekend with Chinook, Amarillo and Vic Secret. Best pale I've had in long, long time. Fantastic beer.

I'm booked in at a couple of breweries on Saturday (Neckstamper and Exale) but the weather is looking pretty sketchy! Hoping the rain holds off at least.
 
Why does that in particular bother you? This has been their goal for years and years now, growth is all they've been bothered about. I was reading yesterday that by knocking their Punk IPA down to 5.4 from 5.6 percent will save them nearly £12k a day in duty. Some going that.

It’s just a bit annoying when they keep ruining decent beers in an effort to squeeze more profit. Just becoming the same watered down piss most commercial beers are.

I can understand the punk ipa move but Elvis juice going down 1.4 is a hefty drop.
 
Just ordered a couple of the s43’s, went for the pineapple upside and the cherry bakewell
Thought that pineapple one sounded truly disgusting. :lol:

I tried that BrewDog marshmallow pineapple thing the other week too. An abomination of a drink.

Pressure Drop are releasing a pared back version of their insane mango and coconut sour this Friday. I'll have to give it a go, the original was sensational.

 
Thought that pineapple one sounded truly disgusting. :lol:

I tried that BrewDog marshmallow pineapple thing the other week too. An abomination of a drink.

Pressure Drop are releasing a pared back version of their insane mango and coconut sour this Friday. I'll have to give it a go, the original was sensational.

Is this stuff not just a cocktail?! Fruit juice wilt alcohol in?
 
Is this stuff not just a cocktail?! Fruit juice wilt alcohol in?
And imperial pastry stouts are just cold coffees/chocolate milkshakes with alcohol in. ;)

It's a sour beer with adjuncts. I think at this end of the scale they're closer to cocktails/cider than your traditional ale. More traditional fruited sours/lambics can sometimes feel more like wine than a beer, really.
 
In cynical as they come, but that all screams greenwashing to me. I've not looked into it at all though, just gut feeling. It has been as clear as day for donkeys now that they're aiming to eventually compete with Heineken, AB InBev etc.

Anyway, back to craft. Had a bottle of Kernel Pale Ale at the weekend with Chinook, Amarillo and Vic Secret. Best pale I've had in long, long time. Fantastic beer.

I'm booked in at a couple of breweries on Saturday (Neckstamper and Exale) but the weather is looking pretty sketchy! Hoping the rain holds off at least.

Had a couple of Kernel Saisons recently. I'd forgotten just how good their beers are.
 

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