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SAFC Takeover Latest

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bobster999 said:
Why would they change the badge? They're investors, there to pump money in to where it's needed but so far rumours are:

They're extending the stadium - a not serious post that started in here.

They're developing the sheepfolds.

Now changing the badge.

I think some people get a bit carried away with themselves
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Plenty of clubs are changing badges to allow a simpler, easier to apply badge and make it more secure from a rights perspective. I suspect they could be looking at the badge for those reasons - as well as the fact that the current one’s a bit shit.
 

Coeus said:
Thanks for clarifying. So by all intentions it was a smart investment as opposed to being involved in building them up? Which would make sense as they bought them as part of the investment partnership and not in the manner they are buying us.
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That's how I interpreted it too, but I don't really understand these things and the article I read didn't really expand on that, soz.
 
Guinness Guzzler said:
Sorry, I must have missed where I mentioned the ship badge in my post! I prefer it like, but I just mentioned that it made sense to make a simpler badge. If I'd said I want a return to the ship badge because this one is associated with failure you'd have had a fair point, but I didn't!
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My point was that the era of the current badge (1997-2019) is relatively succesful if you compare it to its predecessor. 15 seasons in the top flight 2x7th & 1x10th places, if that is failure in your book okay. You clesrly have higher genuine expectations than I do. My expectations having been reigned in by Mackemenemy, Buxton etc.
If the takeover goes through and thr new owners want to change the badge them so be it. I don't have a tatto and changing my shower curtain and duvet cover will not be expensive.
My point is that the 22 years of pit wheel have been better than failure.
 
BumbleBee said:
This;
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I love the panther-style cats (and have a pair as a tat; I have the image above, then reversed it, made it 5% smaller and overlapped slightly, so Sam and Del;)). If they were reworked as simplified versions of the 'lions rampant' on our current badge, then scrapped the top and bottom it would be a much cleaner and more distinctive design. Maybe put Sunderland AFC and 1879 at the bottom and six gold stars and two red ones to represent our league and cup wins at the top, we would have a badge that represents the city and the club. Easy to add more stars too!
Like everything we do, we should be looking for gradual, sustainable improvement.
 
is BobBob lost said:
My point was that the era of the current badge (1997-2019) is relatively succesful if you compare it to its predecessor. 15 seasons in the top flight 2x7th & 1x10th places, if that is failure in your book okay. You clesrly have higher genuine expectations than I do. My expectations having been reigned in by Mackemenemy, Buxton etc.
If the takeover goes through and thr new owners want to change the badge them so be it. I don't have a tatto and changing my shower curtain and duvet cover will not be expensive.
My point is that the 22 years of pit wheel have been better than failure.
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Yeah but you're talking as a Sunderland fan. In terms of using a badge as part of a "brand" (yes, I hate that kind of term as well but we might have to get used to it), most people who like football and have followed the top flight globally over the last decade or so would have no or very little knowledge of the ship badge, they likely wouldn't link it with anything, they might know it's an old Sunderland badge but that's about it. Show anyone the current one and, especially after Netflix, it will be instantly recognisable as the badge of that shit lot who got relegated twice. Slightly older fans might associate it with record low points totals. Very few outside of Sunderland would link it with much in the way of success, so if they want to come in, clean sweep, raise standards etc, taking the opportunity to get rid of a badge that is synonymous with failure might not be a bad move
 
PS said:
This has gone on too long.
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How long has this been going on
How long has this been going on
Well, your friends
With their fancy persuasion
Don't admit that it's part of a scheme
But I can't help but have my suspicion
'Cause I ain't quite as dumb as I seem
And you said you was never intending
To break up our scene in this way
But there ain't any use in pretending
It could happen to us any day
How long has this been going on
How long has this been going on
Oh, your friends
With their fancy persuasion
Don't admit that it's part of a scheme
But I can't help but have my suspicion
'Cause I ain't quite as dumb as I seem
Ooh, you said you was never intending
To break…
 
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