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Kieran Maguire On Our Finances
- Thread starter Black Cat Gypsy
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kildaremackem
Striker
of course stewart is accountab.e for all appiiuntments-he hired them and is paying for them.
nut richard hill doesnt do paluer spotting, and jack ross has the final say on all tranfers, coton is responsible for what looks like a weak scouting operartion.
barnsley sold a player to a rival in jan. they are still going up.
Black Cat Gypsy
Striker
Malaysia dollars for our new owners.
PtangYang kiperbang
Midfield
I know some of you like this stuff. Interesting read and makes a bit more sense to thick heads like me.
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I've cut and pasted it as well because the Echo website is awful.
Sunderland AFC failing to get out of League One before Premier League parachute payments dry up ‘does not bear thinking about,’ says a leading football finance expert.
The club released its latest financial results, for the year to the end of July 2018, on Monday.
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The accounts make clear the financial impact of relegation, with turnover down by almost half - from £123,504,000 to £63,691,000 -largely due to the collapse in the club’s TV and media income.
The loss of Premier League TV payments saw television and media payments fall by almost £47million to £48,849,000 including the relegation parachute payment.
Gate receipts, sponsorship and royalties, conference and banqueting and retail and merchandising income all dropped.
And although former chief executive Martin Bain is not mentioned by name, the highest-paid director, understood to be him, received £1,881,478, including £1,064,498 in compensation for loss of office and £67,924 in pension contributions.
Liverpool University lecturer in football finance Kieran Maguire said that although the fall in revenue had been anticipated, it was still ‘a fairly significant amount.’
“Matchday income dropped by a quarter and commercial income took quite a hit too, but it was still the second highest turnover in the Championship,” he said.
“The highest was Villa, with £68million, then Sunderland with £64million and Boro and Norwich with £62 million - all the clubs that had parachute payments.”
Leeds United, on the other hand, who have been outside the top flight since 2004, had turnover of £40million in the same period.
Sunderland still being in the third flight when the parachute payments stop ‘just does not bear thinking about,’ said Kieran.
“That was worth £41.5million last season, it is worth £30million for this season and then £14.5million for 2019/20,” he said.
“Then you are relying on the English Football League TV deal, which is worth about £7million in the Championship. It is about £800,000 in League One.”
Promotion was ‘absolutely essential,’ he said: “The overheads of running a football club are very high.
“The club did manage to cut the wage bill by 45 per cent, from £84million to £47million, but they still had other running costs of about £20million.
“I am sure Stewart Donald is going to be looking at this.”
A lack of long-term stability at the club had contributed to the problems, with a reliance on loan players and rapid turnover of managers, each bringing in their own players on lucrative contracts, making long-term planning impossible.
“Taking players on loan is a gamble,” said Kieran.
“Huddersfield in the previous season had a couple of loan players who turned out to be absolutely superb for them - but still, they are loan players for a reason.
“There is no strategy if you are relying on loan players and if the typical managerial tenure at the club is 12 to 14 months, you have a similar problem.
You have players on contracts they don’t want to walk away from, so they become legacy players for the next two to three years until their contracts expire.”
The new owners appeared to be taking the club in the right direction - but owed a big debt of gratitude to the previous regime: “They are certainly talking a good game,” said Kieran.
“I think some of the things they have said won’t have gone down well with fans but they have inherited a clean sheet.
“I know Ellis Short is unpopular with a fair amount of the fans but he effectively walked away from £150million he had invested in the club.
“Whether that money has been well invested is another matter but he delegated that to the management. He delegated people to make decisions on recruitment.”
I said this a few weeks ago, but the bedroom accountants of the SMB informed me that being in league one another year made no difference, so it’s all ok.
U wot m8?
Cash register can Ring It.
toosb
Striker
Wonder who his predecessor was....
D
Deleted member 26
Guest
Which is why our form over the past 2 months could really damage us.
most likely was a reader, but position filled by lecturer as a cost measure.
My point being it’s unfair to pin failure to go up only on Ross
Everyone makes errors, that’s my only point
kildaremackem
Striker
aye...all of the leadership team on the football side are accountable-though RH diesnt work on recruitment-he works oin contracts,
They’re all part of it. Recruitment was wrong
I have nothing against any of these players and they aren’t bad signings
But spending money on Wyke, Baldwin and O’Nien didn’t scream automatic promotion to me and it’s been proved, I was expecting better players to come in
kildaremackem
Striker
given that none of those are first choice..better players did come in..including players who have won promoytion recently ftrom this league..we know thery are good enough so the problem was soewhere else..
So we spent money on these players, apparently more than the rest of the League and they can’t even get in the first XI?
That just completely and utterly proves my point
riffraff
Striker
They do a sports business degree course iirc.
kildaremackem
Striker
that recruitemnt was bad..yes..no one doubts it..we goit terrible value for money..onien we might be able to sell at a small profit but thats all..the problem all season has been poor recruitment..not unwillingness by the owners to spoend..jack ross has the final say on siging players..so he is accountable..we have signed players who are definitely goof enough to win promotion, and we might not win it..that means the resources are not been used to optimal potential..the manger of the first team is repsonsible for that..though the scouts havent covered themselves in glory..
our director of football is very experineced at this level and more experienced than the ryan sachs guy ellis had in the role, but not sure he has left an imrpint on the job he has yet..
our academy manager has a masters in the subject..so that must be what job you get from it..
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Wyke and Baldwin, our 2 main signings in the summer, aren’t good enough to get automatic promotion
I’m not sure why you’re saying they ar
That academy bloke got the job because he’s mates with Donald
Suspicious that we are suddenly selling off 15 year olds, not heard great things since his arrival
kildaremackem
Striker
i didnt say they are..i said they arent..thats why they are reserve players..the guys who start ahead of them are though..because they did it already..wyke is a perfectly fine second streiker but not a main man..
baldwin an adequate upper league one cb..but not the top ecehelon for this division..thats why other players were signed to play instead of them..
They were signed as first Choice
G Force
Striker
What a f***ing pile of arrogant shite
W
worcestermakem
Guest
surprised the scouser had the time to write all that probably between throwing people in fountains.
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