We're not competing with Bournemouth, let alone West Ham, let alone Man Utd or Man City.
We're not asking him to put "his" money into transfers and facility investment. Some of the money the club has received from player sales, sponsorship and the huge tv deals would be fine thank you very much.
I think you do understand why he gets rightly criticised by some of the media. He's an owner that doesn't have any ambition for Newcastle United, he doesn't care about the past or the future, he wants it to exist as a Premier League club so it can act as a massive advert for his shop.
I don't get the line "Ashley appointed Benitez" as if it's got anything to do with him. He wasn't shrewdly courting Benitez, and you're ignoring his entire history of appointments if you think he was. Keegan, Kinnear, Shearer, Hughton, Pardew, Carver then Benitez. One of these things is not like the other.