It’s not. It’s cause and effect. People don’t watch it because they haven’t been brought up to.And still no fucker watches it. That fans against Bosnia other day might as well have been played on Marley Pots playing fields!
I’m not pushing for county championship cricket to be on tv but I’d certainly like to more test coverage on terrestrial.
Women’s sport in comparison to men’s in pretty much every discipline is piss poor and tries to ride on the coat tails of the men’s game with the help of the PC brigade and box tickers. This is just the reality I’m afraid.
Unless you promote it, it will never thrive