Lipso
Winger
You've just replied 'exactly this' to someone saying Fosters is alright when chilled. Make ya mind up.Its to mask the fact it taste shite man. Youre an advertisers dream. Its the same with grey goose vodka, "ooh you need to drink it near frozen" hmmm i wonder why that it....
I would be confident if a poll went up, people would say that lager tastes better when chilled the intended time.
It's not an advertisement dream at all, it's knowing how to enjoy a taste as it is intended.