Jakehead IPA

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Duty , vat, shipping, bottling all adds up. Then the pub needs to make a quid or two per pint to cover it's costs and make a bit.
Aye but I bet there's not a massive difference to the pub buying a barrel of stella or a barrel of craft beer. Certainly not £88 a keg more.

Where do you brew? At home? Do you include your mortgage/rent in that figure?
No, but then I'm not really bothered about overhead recovery rate.
 


Aye but I bet there's not a massive difference to the pub buying a barrel of stella or a barrel of craft beer. Certainly not £88 a keg more.


No, but then I'm not really bothered about overhead recovery rate.

Don't get me wrong there is certainly a premium being paid.
 
Agreed, some pubs will take the piss more if they think they can get away with it.

Gullible fools more often than not.

I always use peroni as an example. Generic premium lager. Yet carries a quid extra on other 5% lagers

All down to marketing. Stella used to carry that same badge

It will still. Enjoy brewed in a mega brewery in Northampton or wherever with almost identical costs to cooking lager
 
Gullible fools more often than not.

I always use peroni as an example. Generic premium lager. Yet carries a quid extra on other 5% lagers

All down to marketing. Stella used to carry that same badge
I think the Vedett in Fitzies carries about a £1.50 premium over Stella.
 
Aye but I can produce a 40 pint batch of beer, using 200g of hops for about 40p a pint so there's not really justification for the silly prices they charge.
Add 80p tax, 60p for a bottle (that's how much they are in shops), and then what, 1 hour cleaning and prep, 1 hour mash, 1 hour boil & 1hour to bottle (including cleaning) - 4hours at £10 per hour labour - £40 - which is £1 per bottle (conveniently!)

Now you're at £2.80 per bottle before marketing, shipping - say £3.50 to get it into a pub. Then they make their margin on it.
 
Add 80p tax, 60p for a bottle (that's how much they are in shops), and then what, 1 hour cleaning and prep, 1 hour mash, 1 hour boil & 1hour to bottle (including cleaning) - 4hours at £10 per hour labour - £40 - which is £1 per bottle (conveniently!)

Now you're at £2.80 per bottle before marketing, shipping - say £3.50 to get it into a pub. Then they make their margin on it.
Aye but I volunteer my labour in exchange for free beer.
 
Gullible fools more often than not.

I always use peroni as an example. Generic premium lager. Yet carries a quid extra on other 5% lagers

All down to marketing. Stella used to carry that same badge

It will still. Enjoy brewed in a mega brewery in Northampton or wherever with almost identical costs to cooking lager

Peroni is the number one fraud lager like isn't it. :) Price it high and people think it's far superior to the rest, despite the flavour being nothing out of the ordinary. Its whole marketing campaign has basically been based around that hasn't it, canny smart really.
 
Peroni is the number one fraud lager like isn't it. :) Price it high and people think it's far superior to the rest, despite the flavour being nothing out of the ordinary. Its whole marketing campaign has basically been based around that hasn't it, canny smart really.

Goes through cycles. They did it with magners.

Loads of vodkas do it. Greygoose.. belvedere

Yes premium but not to the extent..
 
In home brew it's minimal. 1 day?
Define brewing time? A 5 hour brew day, 15 days in the fermenter, 1 hour bottling, 2 weeks carbonation, then conditioning for anything between 1 week (for a super hoppy IPA or a Wheat beer) to several months (strong Belgian beers, imperial stouts etc)
 
Careful lads, were getting into the realms of the foodie wankers here.

"Yes, I'll happily pay £20 for a burger just cos it comes with a dagger stuck in it"

Agreed, some pubs will take the piss more if they think they can get away with it.
There seem to be certain pubs which market themselves at the craft beer lot and think that means they can take the piss. "Normal" pubs seem to sell it at normal prices.
 
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Peroni is the number one fraud lager like isn't it. :) Price it high and people think it's far superior to the rest, despite the flavour being nothing out of the ordinary. Its whole marketing campaign has basically been based around that hasn't it, canny smart really.
Well done, you've just worked out modern consumerism, now just explain to all the Beats wearing drones & we can stick it to The Man.

"Craft" IPA's are the beer equivalent of 180g Remastered Vinyls (sic). "Real Ale" has always been around, it's just now marketed to Hipsters.
 
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Define brewing time? A 5 hour brew day, 15 days in the fermenter, 1 hour bottling, 2 weeks carbonation, then conditioning for anything between 1 week (for a super hoppy IPA or a Wheat beer) to several months (strong Belgian beers, imperial stouts etc)
Fermentation time. The other aspects are the same if it's 4% or 6
 
Had a couple of these the other night in the Town Wall. A lovely beer to be fair. Gave me a nice buzz.
 
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