Stewart Donald has extended the deadline to purchase reduced price season cards until 5pm on Friday 22 June.
These special prices are also guaranteed for three seasons for any supporter who buys before the deadline. After June 22, prices are set to rise.
Speaking about the initiative, the new chairman explained why the red and white army can provide the perfect platform for success during the 2018-19 season, and beyond.
“The reception I’ve received from the Sunderland fans has been absolutely incredible and we want to give something back to them in recognition of this, so we’re extending the early purchase price period for a few weeks.
“We are excited by the challenge of turning this football club around. We know we can’t do it on our own, but as one we can become unstoppable and take Sunderland back where to where it should be.”
He added: “The last few years have been tough for fans – that’s an understatement – but together we can make the Stadium of Light a fortress once more, so I would urge supporters to join me next season.
“A new era starts now, and there’s no time to waste.”
As well as reduced prices, the club is making it easier for fans to pay for their season card with a direct debit scheme which consists of three equal payments taken on or around July 01, September 01 and November 01. The deadline to join the direct debit scheme is 4pm, on Friday 08 June.
Full pricing information is available at https://www.safc.com/tickets/season-cards-1819/plan-and-prices
If supporters already have an online customer account with the club, then they need to simply log in at the club’s online box-office and click on ‘Season Cards’
For more information, please contact the ticket office on 0191 511 5004, or visit in person at the Stadium of Light