SAFC has signed a partnership deal with radio station 105-106 Capital FM North East for the 2012/13 season.
The partnership, the first time the club and station have worked together, will see both parties link up on areas such as ticket competitions, promotions and VIP events for both matchdays and concerts at the Stadium of Light.
Gary Hutchinson SAFC Commercial Director said “We are delighted to be working with the team at Capital for the first time and are really looking forward to growing and developing the partnership to our mutual benefit.
“The Capital team has brought some creative and engaging ideas to the table that really fit with our ambitions to grow and develop the club brand and we believe their audience is a great fit with our own supporter base. We are very much looking forward to working with the Capital team for 2012/13.”
Kim Miljus, Managing Director, 105-106 Capital FM North East added: “We are delighted to be working with the team at Sunderland AFC. The partnership with the football club is a great example of our strategy of “National Brands, Delivered Locally”. Listeners will have the chance to win some great football and concert prizes through fun promotions. SAFC are an ambitious club with exciting plans and their vision, ‘in pursuit of excellence’, fits perfectly with ours.”
