Sunderland AFC have launched a unique travel operating company in partnership with Hays Travel to offer supporters unrivalled holiday deals.
Black Cats Travel is a new partnership between Sunderland AFC and Hays Travel – the North-East’s largest independently owned travel agent and SAFC’s official travel partner.
Black Cats Travel will bring special travel deals to Sunderland fans – offers which will be exclusive to Black Cats Travel and will not be available on the high street. It will be a one-stop shop for all Black Cats fans’ holiday and travel needs.
“We are very excited about this partnership with Hays Travel,” said Lesley Callaghan, Sunderland’s Marketing and Communications Director. “We’re delighted to link up with a Sunderland-based company who are dedicated to giving Sunderland fans the best deals around.
“It’s just another way for our fans to support the club. As with ticket sales and corporate hospitality at the stadium, all additional revenue from commercial ventures such as Black Cats Travel go directly to Mick McCarthy for team strengthening.
“So our fans can kill two birds with one stone by booking their holidays with Black Cats Travel and in-turn increasing the club’s revenue at the same time!”
Managing Director of Hays Travel, John Hays, said: “Having been a life-long Sunderland supporter I’m really excited to be able to team up with the club to offer other fans exclusive holiday deals with Hays Travel.
“I’m sure many of the fans will have already experienced the excellent offers and friendly service we provide. Now through Black Cats Travel they will be able to book the best holiday bargains through their own dedicated website. We’ll also be on hand to organise any special football travel arrangements, like this summer’s packages to follow the team on their pre season tour of North America.”
Hays Travel has recently enjoyed double festivities as the company celebrated its 25th anniversary during the week its annual turnover broke £200 million. The company currently has 32 shops in the North-East, call centres in Sunderland, Newcastle, Stockton and Middlesbrough and 150 homeworkers based across the UK.
Hays Travel specialise in offering an independent, impartial selection of the best holiday deals – from short breaks and flight seats to packages, cruises and tailor-made getaways. This choice, combined with expert advice and unbeatable special offers, means that every customer gets the holiday that suits their dreams, and their budget.
Fans can visit Black Cats Travel’s brand new website – www.blackcatstravel.co.uk – or call 0870 3200044 to find out more details.
