Barclaycard is reported to be about to announce that they will no longer be sponsoring the Premier League after the current season ends next May.
But if they do remove their sponsorship, we can already tell you who the new sponsors will be: Barclays Bank.
The parent company, Barclays plc, is in negotiations with the Premier League about extending the current deal which concludes at the end of the season after three years.
A spokesman for the bank confirmed to Marketing Week magazine that they are considering changing the deal from next season. The spokesman said “We have always said the sponsorship is a long-term investment. We are looking at renewal terms – but whether it is as Barclays or Barclaycard remains to be seen.”
It’s thought that the company now considers the promotion of its core brand name to be more important than promoting Barclaycard, giving the Barclays name greater global exposure.
