HebburnMackem
Striker
The reason I'm asking is you see those companies above use the same template for a few clubs with slight modifications. You'd think they would make a completely new design for each club unless the contract is worth pennies?
How much is a kit & gear contract worth to Adidas / Nike / Puma etc
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It's all about their brand, not ours.
B
blue sabre
Guest
Why? The less it costs them, the more money they make.
HebburnMackem
Striker
I'm talking from the point of view of the club, not the gear makers.
Steak Pie
Striker
Adidas sponsor over 450 football club and national kits across the globe.
HebburnMackem
Striker
Thats canny but I don't see your point.
Shangri La
Striker
The point is, why would they bow down to us and create us a unique kit?
Steak Pie
Striker
Really? OK then....
That's 900 new kits a year, and there's only so much you can do with a football shirt. Our strips are unique to us, which is a lot more than the vast majority.
HebburnMackem
Striker
Thats more or less what my original question was, why are they not bespoke like most other industries.
You know when you have a website made, a company logo, t-shirts printed, brochures, stadiums you name it, they are tailored to the buyer.. Why is it different in this instance?
Yes really, you do understand that companies hire and grow to accommodate demand right?
There are lots of other sectors that have to produce far more designs in a year than a huge giant like Adidas. They are not 15 blokes in a garage you know.
By definition, they are not 900 designs if a LOT are carbon copies with mods
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Steak Pie
Striker
And if we ever grow our brand that we become a big customer for a company like Adidas, we will get a bespoke design.
By definition, that's exactly what I said. They don't make 900 new shirts a year.
HebburnMackem
Striker
It might be a naive question from me, but don't we pay adidas for the shirt design and therefore it's nothing to do with the value of our brand, it to do with the size of the monies (contract) involved?
How many shirts are bought by our fans for any one of our recent shirts? How does that compare to say m+s making a dress for instance or a particular jumper? They are unique and worth about the same but they manage something different to what other retailers sell. Goal keepers shirts from Adidas are all the same, is that because you sell less?
HebburnMackem
Striker
Well relating to my most recent question (IF) we are paying them for a design it should be bespoke IMHO like any other industry.
Steak Pie
Striker
No, Adidas pay us for the privilege, thus giving a value to the sales of merchandise and marketing opportunities by being associated with us.
We are on 2nd tier deal, below clubs like Chelsea, Madrid and Munich.
HebburnMackem
Striker
Thanks, that explains everything then. ta
T
the streaker
Guest
Websites/T Shirts Brochures all can and are done to a template with specific things to that company ie name and logo then added...........that's exactly what Adidas and the Like do with Shirts.............
I agree, marksies might make 50000 versions of a jumper and sell them Europe wide, if it were the same as someone else they would loose their share of the market. Kit producers are lazy as they know that they have an audience that will buy it no matter what.
HebburnMackem
Striker
Yes they *can* but most of the best shops that I've worked for don't and are always new designs. Then again they were mostly 15k - 100k websites.
Anyway it's the fact Adidas pay us, not the other way around that explains the whole thing.
Steak Pie
Striker
Around 90-100,000 a year, give or take.
Any dress you will see on the high street will be a variation on a well worn theme, the principle is the same.
HebburnMackem
Striker
So roughly thats $4.5m in sales. Makes you wonder why we could not just pay adidas say £50K for a bespoke design and why every clubs does not do that?
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