SmokinMonkey
Winger
Pretty obvious really. Spacing them out gives them the chance to build a demand for each one, separate marketing campaigns, a chance to push sales for each one and a chance to change the displays in the shops to promote them separately.Never understand why the suppliers wait so long in some cases to release the kits.
With a shelf life of a season, you would have thought there would be a clamour to release them asap in order to maximise selling potential.
Bring them all out together and they all just merge into one.
Hopefully the rumours on a nice looking white kit are right, makes sense bringing the best one out last as people who've already bought one of the others can be tempted into buying another.