Any word on our away kit?

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Never understand why the suppliers wait so long in some cases to release the kits.

With a shelf life of a season, you would have thought there would be a clamour to release them asap in order to maximise selling potential.
Pretty obvious really. Spacing them out gives them the chance to build a demand for each one, separate marketing campaigns, a chance to push sales for each one and a chance to change the displays in the shops to promote them separately.

Bring them all out together and they all just merge into one.

Hopefully the rumours on a nice looking white kit are right, makes sense bringing the best one out last as people who've already bought one of the others can be tempted into buying another.
 


I was in the shop last weekend and the staff in there said they didn't know. My lad wants it for our jollies in 3 weeks time, he's not happy.
 
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