its less of a problem with us, ground is only 10 years old. and its not called the sports direct arena.
looking at this
we need to massively increase our commercial turnover, so it would come as no suprise that we should rename it. cant see it going to anything similar to tombola for £1m though. backdoor financing at the lone star loans stadium, in a deal similar (albeit less) than man citys £100m etihad deal