"The expectations of the supporters resemble those of a football club on a world domination scale. We have to remember who we are, we are Manchester United, we can't compete with the likes of Real Madrid and Barcelona and all the rest of it".
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Expect the best accept the worst
If SB was Man U manager, then you would never have seen Chicharito last year, Welbeck, Cleverly or Phil Jones this year and you might start to see Rooney getting some time around 70~80th minutes.
I'd be more concerned with the freezing winds coming from Hell, tbh.
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Remember: there are real people with hopes, dreams, fears and insecurities behind these avatars. Try to exploit that as much as possible.