They can push it quite close to the game (day before?).
I had a problem for an away game last season where they basically said "if you don't get your ticket, we'll just tell the home team and you can pick it up at their ticket office on the day".
Not sure how that's relevant
but I think I was thinking along the lines of them being able to sell them on the day of the game and can be picked up at the home team's ground.