Sport travel agencies and ticket prices

[OscarO]

Can anyone explain to me how sport travel agencies get away with selling tickets at ridiculus prices?

For example from an swedish sport travel agency..

28/12 Sunderland v Blackpool
South/North Stand - 1495 SEK (~ £130)
East/West Stand - 1795 SEK (~ £157)

16/1 -11 Sunderland v Newcastle
South/North Stand - 1895 SEK (~ £165)
East/West Stand - 2395 SEK (~ £209)

That's the prices for 1 match ticket.

How do they get away with it?

Why would anyone do that when they are so easy to get hold of

[Twisted]

same way everyone does.

when we travel up north for games [kent to durham] it usually costs 70-80 by train. obviously we look around all different websites looking for deals.

can cost anything up to 900£ [and thats 3 months in advance]