Look the fact is, even if it is a load of bollox. What the fuck you all botherd about? Even as you say it all started with shearer, then WHY is this news to you now?
The simple truth is a club that is not yours has a number that is special to THEM (us) what the fuck is all the fuss about. If you are talking about it being embarrassing, so what, i'm personally not embarrassed. All clubs have their things.
I know you all jump around screaming at the TV cameras "aye, ad luv a 2-1 win like, ya kna as itz an famous score fo us like" come derby day. Where deos this come from? when i see that, i roll my eyes and think "aye whatever" but i certainly don't fuss over it. Our number 9 gets mentioned off "your bastian of all truth" silly cun t Taylor and then there are three threads on here, with plenty of people chomping at the bit, to write "its embarrassing man, divnt theze divvies na the wurld is laffen at them"
To be honest i'm flattered you feel the love for our club

otherwise why would you spend so much time thinking about us, and worrying about us?
(in responce to the replies of aye we're obsessed, you're a fucking MAG on a sunderland message board)
i've already said in another thread (another one about our number 9 shirt) why i'm here, so wont be again..